A Giant in the World of Nature
Roger Tory Peterson was many things; a naturalist, an artist, an ornithologist, an environmentalist and an educator. If you’ve ever browsed a nature store, chances are you’ve seen a Peterson Guide. He brought birding and nature to national prominence through his guides and illustrations.
In the 1930s when he submitted his first field guide, publishers turned him down. Houghton-Mifflin finally agreed to publish his book, anticipating little success. However, the first printing of 2,000 copies sold out within a week. His fame soared and over the next fifty years, Peterson wrote nearly as many books.
Unlike hunting and fishing that are widely skewed toward men, birdwatching is fairly evenly divided between men and women.
LiveScience.com reports that avitourism (birdwatching tourism) is “one of the most lucrative sources of income in ecotourism”. According to a US Fish and Wildlife report in 2006, this amounted to about $36 billion in the US economy.

Peterson received many awards throughout his career including the Presidential Medal of Freedom.
A trip to the Roger Tory Peterson Institute at 311 Curtis in Jamestown, NY, offers the visitor a glimpse into the man and the tremendous impact he had on Americans’ love affair with the natural world and the need for environmental conservation.
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